Dr. Jin-A Choi is an Assistant Professor of Strategic Communication at William Paterson University of New Jersey. She received a Ph.D. in Advertising from the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. She is a Co-Director of the Data Science Research Lab in the College of Science and Health’s Department of Computer Science and Interim Research Director of the S.M.A.R.T. Lab in the Department of Communication at WPU. Her research focuses on target advertising, celebrity/social media influencer endorsement, digital advertising, text mining, and data analytics. Her academic work is published in several peer-reviewed journals and books such as Journal of Media Psychology, Journal of Global Marketing, Communication Studies, Sensors, Studies in Computational Intelligence, and more.